MartialQA | Managed AI Quality Assurance for Support Teams
Managed AI quality assurance

We run your quality assurance for you. And we prove it free first.

MartialQA scores 100% of your calls, chats and emails for the correct answer, not just a friendly tone, graded against your own knowledge base. We set it up, we run it, and your agents get coaching the same day. Built in South Africa, proven on a real support floor.

On your own calls. No cost, no obligation. You keep the report either way.

Call review · Billing query Scored by MartialQA
Will I be charged a fee if I cancel my policy before month end?
No fee at all! You are free to cancel any time, nothing extra to pay.
✓
Tone and clarity
Warm, polite and easy to follow. Passes every manual review.
✕
Correct answer
Contradicts your knowledge base: cancellations after the 15th carry a pro-rata fee.
→
Coaching sent, same day
The agent and their manager both see exactly what to fix tomorrow morning.
Illustrative review
★★★★★ Rated Great on Trustpilot, 4 five-star reviews
Proven at African Safari Group, 87 agents
POPIA compliant data handling
Live in 5 to 7 working days
MartialQA in half a minute
The problem

Manual QA only ever sees a fraction. The wrong answers hide in the rest.

Most support teams manually review 1% to 5% of their conversations. Even then, scoring is inconsistent, and feedback reaches the agent days later, long after the moment to fix anything has passed.

The real cost is not tone. It is correctness. A warm, polite call that gives the customer the wrong answer still sounds like a good call, so it passes review and goes uncoached. In fintech, insurance, health, logistics and telecoms, a wrong answer is a refund, a repeat contact, a compliance exposure, or a lost customer.

Most QA grades how the agent sounded. We grade whether the answer was actually right, against your own knowledge base, then run it for you and prove it on your own calls first.

How the managed model works

You do not run a QA tool. We run your QA.

MartialQA is a managed service, not software you have to configure and babysit. Here is the whole engagement.

1

We set it up

We build your scorecard and point our AI at your own public knowledge base, so "correct" means correct by your documentation, not our opinion.

2

We score everything

100% of your calls, chats and emails, every category: tone, clarity, solution, problem-solving and compliance. Every day, no sampling.

3

We coach same-day

Each agent and manager gets their scores and feedback the next morning, not in a quarterly review. Your managers do the coaching, we hand them exactly what to coach.

4

You get the outcome

Higher answer quality and full visibility, without hiring or running a QA team.

Live in about 5 to 7 working days.

The differentiator

We score the right answer, not just the nice tone.

This is what sets MartialQA apart. We grade every conversation against your own knowledge base, so we can tell you when an agent gave an answer that was wrong or incomplete by your own documentation. That is the exact gap most QA tools miss, because they score sentiment and phrasing but never check the facts. The same goes for compliance: we check that every conversation follows the correct compliance route, the disclosures, verification steps and escalations your process requires.

Full-scorecard reasoning runs on every single conversation, so nothing gets skipped and no category gets dropped. Then it feeds a real loop: agent and manager both see the score and the coaching the same day, so quality actually moves.

✓

Correct answers. Graded against your own knowledge base, not sentiment.

✓

Complete answers. We flag partial and confidently wrong resolutions.

✓

Correct compliance routes. Disclosures, verification steps and escalations, followed on every conversation.

✓

Every conversation. Full-scorecard reasoning, no sampling, no dropped categories.

✓

Coached fast. Agent and manager see the score and feedback the same day.

Correct answers, complete answers, coached fast. That is the outcome we manage for you.

Proof

What happened at African Safari Group

An 87-agent South African operation, after two months of managed QA with MartialQA.

Call compliance
55.4%
up from 29.7%
Conversations reviewed
100%
up from under 10%
Manager time saved
21 hrs
a month, back for coaching
Feedback speed
Daily
up from weekly

"I highly recommend MartialQA to ANY customer-support or sales driven organization seeking to boost the quality of their client phone interactions, where a calling script is used."

Dominic Meulemans, COO, African Safari Group

Read the full ASG story
What it's worth

The switch pays for itself. Here is the maths.

Quality is the outcome, but the buying decision is money. This is what MartialQA replaces, and what it stops leaking.

Versus doing nothing

Every uncaught wrong answer keeps costing you after the call: the refund, the repeat contact, the customer who quietly leaves. At a 2 to 5% sampling rate, over 95% of those are never even seen. The free audit puts a real number on this from your own conversations.

Versus manual QA

At a careful 15 minutes per review, covering everything by hand takes roughly one full-time reviewer per agent. Nobody staffs that, which is why sampling exists. MartialQA gives you the full coverage for R895 per agent, all-in.

Versus tone-only AI QA

Similar spend, but it scores how the agent sounded, not whether the answer was right. The expensive mistakes, the wrong answers and missed compliance steps, still pass review.

The maths for a 20-agent floor
Worked example
Conversations a month, at 30 per agent a day 12 600
MartialQA Managed QA, all of them scored R17 900 / month
The same coverage by hand, ±21 reviewers R460 000+ / month
What 3% sampling leaves unreviewed ±12 200 conversations
Manager time back, measured at ASG 21 hrs / month

Assumes 21 working days and a careful 15-minute manual review, at R22 000 fully loaded per reviewer. Wrong-answer leakage (refunds, repeat contacts, churn) not included.

Run your own numbers →
Who it's for

Built for teams where a wrong answer costs money

If your support answers carry financial, contractual or compliance weight, this is for you. Tap a card to see what we check.

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The stakes

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Get a free QA audit on your own conversations →
BPOs and outsourced support
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For contact centres running support on behalf of other brands. Prove quality to your clients with real numbers, account by account.

The stakes

You run support for other companies and have to prove quality to your clients. Manual QA samples a fraction of conversations and cannot keep pace across accounts.

What we check

Whether agents gave the correct answer against each client's own knowledge base and standards, per account, across voice, chat and email.

The result

100% coverage you can show clients with real numbers, a genuine edge when pitching for new accounts, and quality proven brand by brand.

Get a free QA audit on your own conversations →
★ ★ ★ ★ ★

Rated Great on Trustpilot

Four five-star reviews from the teams we work with, all unprompted. We have never run a review campaign.

★ ★ ★ ★ ★
Jun 23, 2026
Outstanding Support and a Truly Valuable QA Platform

MartialQA has given us far greater visibility into the quality of our customer interactions than we had before. The reporting and QA insights have helped us identify trends and opportunities that would have been difficult to spot through manual reviews alone. The biggest positive for me has been the support from the team. They're responsive, proactive, and willing to engage on both technical and operational requirements.

Mish-Al Allie ZA
★ ★ ★ ★ ★
Jun 22, 2026
Improved Coaching, Better Visibility, and Significant Time Savings

MartialQA has been a game changer for both our consultants and our management team. Instead of spending hours manually reviewing calls, I can quickly identify where support is needed and focus my time on coaching, team development, and other strategic priorities. The standout feature is the AI Role-Playing Call Coaching. It creates realistic scenarios that allow consultants to practice handling objections, difficult conversations, and client concerns in a safe environment.

Liezel Phillips KE
★ ★ ★ ★ ★
Jun 2026
A Game-Changer for Training and Quality Assurance

We have been extremely impressed with MartialQA and the exceptional support provided by Darren Swart. The tools are intuitive, effective, and have significantly enhanced our ability to monitor, review, and develop our team members. A fantastic product backed by outstanding service. We highly recommend MartialQA to any organization looking to improve quality assurance, coaching, and training outcomes.

Sean Townsend ZA
★ ★ ★ ★ ★
Jun 22, 2026
Easy to navigate, reviews on autopilot

Easy to navigate interface with a snapshot of how the team is doing, and I enjoy the automatic call reviews as that saves a lot of time. Reviewing calls has become much more efficient. Highly recommend it for anyone who wants to focus on improving their team through technology supported platforms.

Luvo Dunjwa ZA
Read the originals on Trustpilot
Pricing

Simple, per-agent pricing

Managed QA is the lead. Self-serve is there if you would rather run the software yourself.

Recommended
Managed QA
R895 / agent / month, all-in

We run your QA end to end. You get the outcome, not another tool to babysit.

✓100% of calls, chats and emails scored, every day
✓Graded against your own knowledge base for correctness
✓Same-day coaching feedback for agents and managers
✓Set up and run for you, live in about 5 to 7 working days
Start with a free audit
Self-serve software
R695 / agent / month

The same scoring engine, run by your own team when you would rather drive it yourself.

✓Full-scorecard reasoning on every conversation
✓Correctness scoring against your knowledge base
✓Agent and manager scores and feedback
✓You configure and run it in-house
Talk to us

Full details on the pricing page.

See it on your own calls first.

We will run a free, capped QA audit of your own recent conversations and show you exactly what your manual sampling is missing, including any wrong or incomplete answers, scored against your own knowledge base. You get a short report to keep. No cost, no obligation.

Book a free QA audit

Your data stays private. Redactable sample, secure Google Drive, deleted within 14 days. POPIA compliant.